PARIS SCIENCES & LETTRES (PSL)

Ahlem Abidi-Barthe

Head of Master Program Digital Business & E-Commerce at European Business School Paris

An expert in digital marketing, Ahlem Abidi-Barthe is a consultant, as well as a researcher and an assistant professor at European Business School Paris where she is in charge of the Digital Business & E-Commerce master degree program. She holds a PhD in management science from Toulouse Capitole University. Her research, focused on management issues, is on relationship personalization, Customer Relationship Management, big data, offer customization and experience marketing.

Ahlem Abidi-Barthe

's Books