Doc Searls is a journalist and researcher, author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012). A senior editor for Linux Journal, the original (and still the leading) Linux publication, he is also an alumnus fellow with the Berkman Center for Internet and Society at Harvard University (he heads ProjectVRM) and a fellow at the Center for Information Technology & Society at University of California in Santa Barbara.
Doc Searls is one of the four authors of The Cluetrain Manifesto, the iconoclastic web site that became the best-selling book in 2000 and still sells around the world in many languages.
Born in 1947, he started his career in marketing, PR and advertising, co-founding Hodskins Simone & Searls, which was born in North Carolina in the late ’70s and grew in the late ’80s and early ’90s to become one of Silicon Valley’s top advertising and public relations agencies.
He has published articles in The Wall Street Journal, OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, The Globe & Mail, Harvard Business Review, Release 1.0 and lots of other places.
In 2005 he received the Google/O’Reilly Open Source Award for Best Communicator. In 2007 I was named one of the 100 Most Influential People in IT by eWeek. He blogs at http://blogs.law.harvard.edu/doc/
Au cours des dix dernières années la tendance du côté des commerçants a été de pister toujours plus les consommateurs et de recueillir leurs données personnelles afin d'anticiper leurs souhaits, au point qu'on finit par se demander quel choix est encore laissé aux clients. Mais de nouveaux outils de gestion de cette relation se dessinent, en rupture avec les pratiques en vogue. Les consommateurs vont-ils récupérer leur liberté? C'est le pari du d'un nouveau modèle: l'économie de l'intention.
Vendor relationship management is on the rise. Though for the last ten years a powerful trend has driven marketers to trap consumers and collect their personal data in order to anticipate their wishes to the point the very idea of choice was questioned, disruptive ways of managing this relationship are emerging. Will consumers recover their freedom?