Jielin DONG / Associate Professor and Member of the Academic Committee, Research Center for Technological Innovation, Tsinghua University

Last updated on profile page : September 5th, 2016


Dong Jielin, Ph.D., is an associate professor and member of the academic committee of the Research Center for Technological Innovation of Tsinghua University, and an associate researcher at the China Institute for Science and Technology Policy (CISTP) of Tsinghua University. She is also a columnist for several international media agencies. Her recent research focus is the history of technological innovation.

Over the past five years, Dr. Dong published 12 papers in this field in Chinese and international academic journals, as well as approximately 100 articles in popular media. She has many years of experience working as a researcher and manager in the U.S. technology and financial industries and in leading American high-tech companies.

She has a rich experience in fields such as high-tech product development and management, M&A, and marketing and sales management. She received her Bachelor of Science Degree in Electrical Engineering from Sun Yat-sen University in 1982. In that same year she passed the China-U.S. Physics Examination and Application (CUSPEA) exam, which was co-created by the Chinese-American physicist Tsung-Dao Lee. She went on to study in the U.S. in 1988 and received her Ph.D in Physics from Carnegie Mellon University.

By Jielin DONG on Paris Innovation Review

Les géants californiens, qui ont conquis la planète en moins de deux décennies, n'ont jamais réussi à prendre pied sur le marché chinois. La faute aux complications administratives ou politiques ? Non. À une certaine façon de comprendre les clients et leurs besoins, d'une part, et de faire des affaires, d'autre part. Le marché chinois, c'est d'abord la société chinoise, avec ses codes, ses priorités, et ses manières de faire.
Different hierarchies of needs explain why, in the internet industry and other high-tech industries in China, there are both the Chinese way and the Silicon Valley way of doing business, and why some big American companies have been struggling to make headway here. High-tech sounds high-up, but for online service providers, it all boils down to understanding other people’s ways of thinking and doing things. They have to understand local governments, their employees, business partners, users and clients. Looking back, the U.S. internet giants that failed were simply out of tune with the Chinese market. They didn’t clearly see the importance of understanding Chinese culture; they talked to the wrong people in the wrong ways about the wrong things.


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