Aujourd’hui, une multinationale de la grande distribution a presque la même productivité, en matière de données, qu’une société Internet de taille moyenne. Exploiter les données est un défi informatique sérieux, qui mérite d'être relevé. La construction d'une plateforme de données pour une entreprise de prêt-à-porter offre une intéressante étude de cas.
These days, a large consumer goods company has almost the same strong data productivity as a medium sized Internet company. Management in more and more companies hopes to manage users and data in the same way as Internet companies, then make decisions based on data. Nevertheless, colossal and dispersed data stands in the way of IT, management and analysis departments of companies that are yearning for nimble and real-time data analysis. Consulting firms, which were playing a huge role, have now lost the power to pile up data and provide insight. They don’t have enough hands for this. We started working with a leading fashion consumer goods company in China to build its data platform. It took us only six months to put together the functions to gather and analyze data, consumer profiling, member systems and external data tracking and capturing. We would like to share relevant knowledge in these three fields in hopes of better streamlining operations powered by the force of data.