Mingke HE & Dongni REN / CEO & Co-founder of yimian.com.cn

Last updated on profile page : September 26th, 2016

BIO

HE Mingke is co-founder and CEO of yimian.com.cn. He received his Bachelor of Engineering degree from the Department of Automotive Engineering of Tsinghua University and later graduated from the MBA program of Stanford Graduate School of Business. He was SVP at 58.com Inc. and vice president at SAIF. Yimian.com.cn was founded in 2014. The company works on data collection, processing, integration, understanding, and visualization.

REN Dongni is the co-founder of yimian.com.cn. He received his Bachelor’s degree, Master’s degree, and Ph.D in computer science from Hong Kong University of Science and Technology. He worked for Tencent Video and the National Institute of Informatics in Tokyo, Japan. He studied and developed MBB systems at Huawei’s Noah’s Ark Lab in Hong Kong. He also worked for the technical architecture department of Shenzhen QVOD Technology Co., Ltd. where he was responsible for studying and developing image/face recognition products and search technology.

By Mingke HE & Dongni REN on Paris Innovation Review

Aujourd’hui, une multinationale de la grande distribution a presque la même productivité, en matière de données, qu’une société Internet de taille moyenne. Exploiter les données est un défi informatique sérieux, qui mérite d'être relevé. La construction d'une plateforme de données pour une entreprise de prêt-à-porter offre une intéressante étude de cas.
These days, a large consumer goods company has almost the same strong data productivity as a medium sized Internet company. Management in more and more companies hopes to manage users and data in the same way as Internet companies, then make decisions based on data. Nevertheless, colossal and dispersed data stands in the way of IT, management and analysis departments of companies that are yearning for nimble and real-time data analysis. Consulting firms, which were playing a huge role, have now lost the power to pile up data and provide insight. They don’t have enough hands for this. We started working with a leading fashion consumer goods company in China to build its data platform. It took us only six months to put together the functions to gather and analyze data, consumer profiling, member systems and external data tracking and capturing. We would like to share relevant knowledge in these three fields in hopes of better streamlining operations powered by the force of data.

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