Joseph Turow / Professor of Communication, Annenberg School for Communication, University of Pennsylvania

Last updated on profile page : October 26th, 2016

BIO

Joseph Turow is Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association.

He has authored ten books, edited five, and written more than 150 articles on mass media industries. Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press, as well as in the research community. He has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, The Boston Globe, and The Los Angeles Times. His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission, and the National Endowment for the Humanities, among others.

Mr. Turow was awarded a Lady Astor Lectureship by Oxford University. He has received several conference paper and book awards and has lectured widely. He was invited to give the McGovern Lecture at the University of Texas College of Communication, the Pockrass Distinguished Lecture at Penn State University, and the Chancellor's Distinguished Lecture at Louisiana State University. He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Poetics, and Media Industries. He also has served as the elected chair of the Mass Communication Division of the International Communication Association.

By Joseph Turow on Paris Innovation Review

Internet renforce-t-il le pouvoir des consommateurs? Ou les rend-il au contraire plus vulnérables à la manipulation? Pour Joseph Turow, professeur de communication à l'université de Pennsylvanie, c'est clairement la deuxième option qui l'emporte. Comment s'est développé le profilage social sans précédent auquel se livrent les géants du Net? Peut-on le contrôler?
Does the Internet empower consumers? Or does it make them more vulnerable to manipulation? While both statements might be correct, the balance tilts definitely toward the latter, says Joseph Turow, a professor of communication at the University of Pennsylvania's Annenberg School. The advertising industry has launched one of history's most massive stealth efforts in social profiling. The result is an increase in intrusive practices that are eroding publishing ethics. Does the solution lie in greater self-regulation or more aggressive oversight by the government?

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