Mats Harborn / Executive Director, Scania China Strategic Office

Last updated on profile page : July 13th, 2016


Mr. Harborn is the Executive Director of Scania China Strategic Office, responsible for setting strategies and paving the way for high end CV sales. He joined the company as the Managing Director of Scania China Representative office as well as Scania Sales (China) Co., Ltd in 2004 and held that position until 2010. From 1997 to 2000, he had been working for the Swedish Embassy in Beijing as Commercial Counselor, a key position in Sino-Swedish commercial relations. In June 2000, he became the Marketing and Information Director of Ecolean AB, helping establish Ecolean as a credible business partner in juice and dairy industry and define it as a sustainable packaging solutions provider.

Mr. Harborn has been actively involved in Sino-European trade and business relations. In 2005, he was appointed as the Chairman of Swedish Chamber of Commerce in China and served that position for 8 years long. He was the Vice President of European Union Chamber of Commerce in China from April 2013 to April 2016, and has been the Chairman China Commercial Vehicles Board of ACEA (European Automobile Manufacturers' Association) since 2010.

Mr. Harborn received a bachelor degree from Lund University on Oriental Studies and Business Administration (1984), and a training course from The Institute of Leadership (IFL) (2008).

As a multilingual user, Mr. Harborn has a wide ranging knowledge of Chinese culture and society beyond his business and rich expertise in cross-cultural management.

By Mats Harborn on Paris Innovation Review

In order to continue to prosper, China as a country and as an economy needs deep and comprehensive reform. President Xi Jinping outlined his view in a long article published on May 10th in Peoples’ Daily, the official party newspaper: reform means that market forces should play a decisive role in resource allocation, and for that to happen there needs to be a level playing field. That in turn requires that all players abide by the same rules, standards and laws, which will not be achieved without strict and equal enforcement. In the field of road transportation, these issues become very concrete, visual and easy to understand.
La Chine s'est lancée dans un nouveau cycle de réformes, dont l'enjeu est de sortir d'un régime de croissance à tout prix, jugé dangereux par Beijing, pour entrer dans un capitalisme mieux régulé. Le transport routier offre une illustration exemplaire des travers de l'ancien régime et des enjeux de la mise en œuvre d'un nouveau régime : gérer les externalités, enrichir la notion de développement économique, aiguillonner l'innovation.

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