Robert Branche is a management consultant since 1988, first in large international consulting firms - Senior Partner of Bossard Consultants, Vice President of Mercer Management Consulting -, then for ten years on his own. He is helping top management teams to define and implement innovative strategies in uncertainty world. For him, uncertainty leads to hope, differentiation and real value creation.In his first book, Neuromanagement (éditions du Palio 2008), he has stressed that unconscious processes are important inside enterprises, and that it is possible to lean on them to increase performance and reactivity. In his last book, " les Mers de l'incertitude " (éditions du Palio 2010), he explains how to take advantage of uncertainty.In his blog, www.neuromonde.com, he opens to debate on country management and politics in what he calls " Neuromonde ".Robert Branche started his professional carrier in 1979 in the French Small Business Administration (Délégation à la PMI) and the French Delegation for Territorial Development and Regional Action (DATAR). Then he joined L'Oréal before being a consultant.He is graduated from two ParisTech schools: Ecole Polytechnique and Ecole Ponts ParisTech.