A graduate from Peking University (Beida) and HEC Paris, Chunyan LI was born in China. She has been based in France for now 11 years and keeps traveling between West and East. She has accumulated over ten years of experience in strategy consulting, marketing / business development, and management of international projects in both countries and across varied industries: telecom services, cosmetics, energy & utilities, retail, automotive and construction (mainly at Roland Berger Paris, Alcatel-Lucent Paris and Beijing Accor Services, which became Edenred in 2010).In 2014, Chunyan Li founded Feida Consulting, a consulting firm advising business leaders on issues of strategy and performance between China and France / Europe. Feida also hosts the France-China digital forum which aims to promote Franco-Chinese exchanges.Fluent in Chinese, English and French, learning Spanish, Ms. Li co-translated "Les sciences humaines sont-elles des sciences de l'homme? (PUF, 1998), which was released in China by San Lian editions in 2001. She has recently published "Réussir sur le marché chinois: 100 dirigeants révèlent les secrets du casse-tête chinois" (Succeeding in the Chinese market: 100 leaders reveal the secrets of the Chinese puzzle) (Eyrolles, 2014). She's currently working on her second book, also about China.